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This morning, I filled up my car, as I often do, at the Shell station near my house. I use Shell not because I think they're a wonderful petroleum company (are there any?) but because it's the closest to my house. As I often do, as I fill up, my mind wanders to pretty much anything my eyes land on, including the advertising on the pump itself. Which got me to thinking, as I often do, about the mixed messages on that pump. Consider the following.

The industry has been trying to tell us that it cares about the environment and, because it cares, it adds up to as much as 10% ethanol to our fuel. If you believe the ethanol industry, ethanol is much better environmentally, and should be encouraged if, indeed, you are the sort of person who cares about the environment.